The easier text is to read, the easier it is to follow, explaining why Frutiger, Helvetica and Clearview typefaces are used on an estimated 75 percent of airport signs. Frutiger’s absence of serifs (little feet at the ends of letters), plus spacious apertures and open counters in letters like c, e, and s contribute to readability. Unsurprisingly, a test by Heathrow Airport found sans serif Frutiger reads nearly two times faster than stylized Garamond Italic. “It’s about the processing power that a brain needs to interpret something,” explains Sarah Hyndman, author of Why Fonts Matter. FHWA has not issued a mandate on the replacement of signs using the Clearview font, but all future sign installations are to use the Highway Gothic font. Airport signage is part of a transitory environment, and with type as the primary design element, the art is in its simplicity. now the only approved font for the design of traffic signs. The Swiss type designer Adrian Frutiger, whose name–brand Frutiger font is a print–ready version of the Roissy typeface he designed for Paris Charles de Gaulle airport, once said airport type should draw as much attention as a spoon in a steamy ramen house. ClearviewATT-BookItalic Italic ClearviewATT-BoldCmp Bold Cmp ClearviewATT-BoldCond Bold Cond ClearviewATT-BoldCond Bold Cond ClearviewATT-Book Book. Variable fonts is another item that raises the standards bar even higher. One type family I bought recently, Coco Sharp by Zetafonts, has over 2000 glyphs per font file. Believe it or not, airport wayfinding signs are not designed to jump out at you. These days when graphics people buy commercial type it is expected the typefaces offer a number of modern OTF-oriented features in greatly expanded character sets.
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